Sunday, January 13, 2008

Cradle to cradle: an end to resource death

In the natural world, "biological metabolism" recycles and reuses nutrients through the living and the non-living components of our planet.

In the industrial world, we currently operate under a system of use once, twice maybe, then dispose of products (technical nutrients) into a landfill - effectively locking up potentially valuable materials, and producing a significant waste problem.

Cradle to cradle (C2C) design radically rethinks our design and manufacturing worlds by imposing strict standards of reusability on ALL products produced, from our homes to our diapers. Products certified under the cradle to cradle design concept will be 100% recyclable or reusable!

Outlined in their book: Cradle to Cradle: Remaking the Way We Make Things, American Architect, William McDonough and German chemist, Michael Braungart, describe a simple, intuitive, and practical approach to design that is slowly gaining acceptance and promising to revolutionize the way we manufacture and think about objects of any sort. If fully incorporated, C2C promises to significantly reduce the human impact on the natural world.

This book is not just a brilliant idea in a standard package, it is an example of just what C2C means for our future. The book is printed on synthetic "paper" made from plastic resins and inorganic fillers. Designed with the look and feel of top quality paper it is also completely waterproof, can take quite a beating, and can be fully recycled in practically all localities in the US.

For more information on this concept and it's progress check out the website of C2C founder William McDonough, and for a really comprehensive chronology of the C2C movement check here.


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